Rethinking the Role of Store Associates

By |2018-08-31T12:29:54-04:00August 31, 2018|

Here’s a question to ponder: What’s the main role of a retail associate? Sales person? Product expert? Brand ambassador? In today’s omnichannel environment, where the store is often a retailer’s best single expression of its brand identity, the most accurate response is “All of the above.”