Retail store associates are social by nature. In my 10+ years as a store manager, I found that being a “people person” was always an asset. It allowed me to make the most of customer interactions, and it was a huge factor in my success leading in-store teams.
Operating a retail store in today’s climate can feel like a constant battle between two seemingly opposing forces. While customer experience expectations are continually rising, so is the volume of tasks retail store teams are required to complete on a daily basis.
Retail store managers wear many hats. Arguably the most important is that of people manager. A store manager is essentially the team coach (minus the whistle and Gatorade).
The old saying that “retail is theater” certainly rings true—whether you’re merchandising a window display to tell a brand story, or hosting a customer event, retail requires creativity...
In the business management classic Good to Great, author Jim Collins highlights the importance of “getting the right people on the bus.” As any store manager can tell you, hiring the right associates is only the first hurdle.
Store managers are the unsung heroes of retail. Just consider the various hats a store manager wears on any given day: head of operations, sales manager, chief talent officer, loss prevention specialist, asset protection analyst, visual merchandiser, customer care representative… the list goes on.