Blueday Blog2018-10-26T11:30:40+00:00

Rethinking the Role of Store Associates

By |August 31, 2018|

Here’s a question to ponder: What’s the main role of a retail associate? Sales person? Product expert? Brand ambassador? In today’s omnichannel environment, where the store is often a retailer’s best single expression of its brand identity, the most accurate response is “All of the above.”