By Steve Stone|2018-09-04T09:17:58-04:00September 4, 2018|
Few, if any, roles in retail are more demanding than that of a store manager. Store managers are essentially the CEO of their store. They are accountable for such areas as financial performance, customer service, expense management, talent management, and compliance.
Here’s a question to ponder: What’s the main role of a retail associate? Sales person? Product expert? Brand ambassador? In today’s omnichannel environment, where the store is often a retailer’s best single expression of its brand identity, the most accurate response is “All of the above.”
In reality employees are a significant asset for stores. While it’s easy to see why retailers lose track of that key fact, the world has changed; the employee is (or should be) at the very center of retailers’ strategies to reinvigorate the stores.
By Steve Stone|2018-08-16T16:27:53-04:00August 16, 2018|
Few industries are experiencing the level of disruption that we see in retail today. As the waves of digital transformation sweep in, retailers must quickly adapt or run the risk of becoming irrelevant to customers.
In the business management classic Good to Great, author Jim Collins highlights the importance of “getting the right people on the bus.” As any store manager can tell you, hiring the right associates is only the first hurdle.
Store managers are the unsung heroes of retail. Just consider the various hats a store manager wears on any given day: head of operations, sales manager, chief talent officer, loss prevention specialist, asset protection analyst, visual merchandiser, customer care representative… the list goes on.
With job gains on the rise for the last 91 consecutive months, and unemployment at its lowest point since 2000, hiring competition is stiff. Younger workers, traditionally the core demographic for entry-level retail jobs, are getting snapped up by other sectors.
Many of America’s biggest retailers, under assault from Amazon.com Inc., have been slashing staff even faster than they have been closing stores, a dynamic that has left fewer clerks and longer checkout lines at remaining locations.