While store dashboards are ubiquitous in retail, today’s store leaders need more than numbers on a screen. Store managers thrive when they have the relevant data at their fingertips to make decisions quickly without getting bogged down in analysis or data manipulation.
I attended Shoptalk the other week in Vegas (along with 8,000+ other folks!) and came away impressed. The show was huge, energetic, thought-provoking, and exciting all rolled into four jam-packed days.
As a store leader, you have a front row seat to the changing retail landscape. Foot traffic, real estate, and omnichannel strategies are all top-of-mind. What needs more attention is how the retail workforce is changing and what that means for store management.
There’s a tool on the market that retailers should be considering when thinking about their future tech investments. Before I delve into the details, let me start with a few key features:
Retail store associates are social by nature. In my 10+ years as a store manager, I found that being a “people person” was always an asset. It allowed me to make the most of customer interactions, and it was a huge factor in my success leading in-store teams.
Operating a retail store in today’s climate can feel like a constant battle between two seemingly opposing forces. While customer experience expectations are continually rising, so is the volume of tasks retail store teams are required to complete on a daily basis.
Retailers have made themselves clear in many RSR reports: knowledgeable employees are critical to improving the in-store customer experience. This trend has emerged in our annual benchmarks over the past five years.
Few, if any, roles in retail are more demanding than that of a store manager. Store managers are essentially the CEO of their store. They are accountable for such areas as financial performance, customer service, expense management, talent management, and compliance.
Here’s a question to ponder: What’s the main role of a retail associate? Sales person? Product expert? Brand ambassador? In today’s omnichannel environment, where the store is often a retailer’s best single expression of its brand identity, the most accurate response is “All of the above.”
In reality employees are a significant asset for stores. While it’s easy to see why retailers lose track of that key fact, the world has changed; the employee is (or should be) at the very center of retailers’ strategies to reinvigorate the stores.