Tools – Dynamic Store Management (2020)2020-07-24T14:51:32-04:00

Even before COVID-19 reached the US, retail operators faced fierce challenges from many sides – declining traffic, higher wages, DTCs opening physical retail locations, and ecommerce. As a result, Store Operations, Store Managers, Assistant Store Managers, and Shift Leaders were put under immense pressure to produce results. 

This pressure is only going to get worse. COVID-19 has accelerated a change in the retail landscape the likes of which have never been seen before. Stay at home orders, and safety concerns, have accelerated the growth of omnichannel retail and forced stores to put in place more protocols to address store cleanliness and in-store fulfillment. As financial pressures mount both staffing levels and traffic are also changing, and not for the betterStore Managers now must plan for more activities with smaller teams, and drive sales with less opportunities. Like the holiday shopping period, every shift will require an all-hands “on-deck” approach with the team operating at maximum efficiency and agility 

Hope is not a strategy. Store Managers cannot afford to have their stores start each day without a solid plan that

  • Addresses risks 
  • Lays out tactics to drive basket size and sales conversion 
  • Provides each Associate with a clear roadmap of their duties to help achieve sales and complete tasks 

Nor can they afford to not understand how their plans are working, how well their associates are truly performing, and the best way to adapt and coach for changes that will inevitably need to be made in a fluid store environment.  

That’s where Dynamic Store Management helpsDynamic Store Management creates a single view of key store metrics to provide Store Managers with the insights and recommendations they need to create the right plans which utilize each member of the team to achieve sales targets and complete necessary tasks every day and every shift. The results – daily action plans built with current performance in mind, smoother daily operations which reduce wasted labor hours and sales opportunities, as well as the ability to quickly change plans based on a clear understanding of performance and risks.  

Read below to learn how Dynamic Store Management helps Store Managers create and execute daily action plans which drive efficiency, smarter decisions, and agility – the recipe for solvency.


Dynamic Store Management saves Store Managers 6 hours per week in the planning process. That is time they can re-devote to managing the team, coaching Associates, making sales, and assisting in the completion of tasks. In addition, Dynamic Store Management ensures that each member of a shift has clear direction on their selling and operational tasks and an understanding on how to maximize each selling opportunity. This is a combination that best positions a store to reduce waste and drive results.

Smarter Decisions  

Retailers don’t lack data. In fact, many retail organizations have their data organized in a central data warehouse, where it’s dispersed to the field in the form of multiple reports and dashboards. Utilizing descriptive or predictive analytics, they’re often static and past-focused. With little time to spare, Store Managers often struggle to glean the insights and actions they need to improve performance. Dynamic Store Management is forward-focused, utilizing prescriptive analytics to combine the various sources of data into one simple to use reporting and planning platform. This enables Store Managers to make better daily plans based on recommendations from Blueday on how best to position each shift to take advantage of selling opportunities and drive basket size, all while completing necessary tasks.  


Dynamic Store Management drives agility with visibility and accountability. Insights on performance versus key metrics are color-coded and jump from the screen. Being able to easily access this information allows Store Operations Leaders and Store Managers to quickly identify problem areas, diagnose the root cause of the issues, and proactively rectify deficiencies with specific regions, stores, shifts, and Associates before they cause long-term harm.

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